Menu 1 — Nicole Porter

Professional Profile

Sharp, creative, and self-motivated communications professional with experience building messaging for an international audience for e-commerce, SaaS, travel, and real estate. Experienced in business-to-business and business-to-consumer marketing, I am an expert problem solver and out-of-box thinker who can craft eye-catching and informative materials for print, digital, and broadcast media.

Experience

MARKETING COMMUNICATIONS MANAGER | Johnstech International / 2018 - 2023

Led digital marketing content development for product launches, campaigns, and promotions that are dissolved from the technical specifications of the engineering and product management team. In addition to developing standards for communications, designed creative collateral including brochures, data sheets, videos, web pages, social media, event signage/promotional materials, and ads. Managed, planned, and delivered external and internal newsletters to encourage brand engagement and objectives. Led tradeshow logistics for national and international locations, including all venue and vendor relationships before, during, and after the events. Managed multiple projects and supported international sales teams with up-to-date and precise presentation files, pitch decks, and collateral.

MARKETING COMMUNICATIONS COORDINATOR | Johnstech International /2017-2018

WEB CONTENT MANAGER | Sarah Lawrence College/ 2014-2016

Curated the online edition of the bi-monthly magazine. Collaborated with multiple stakeholders to plan and execute editorial enhancements. Delivered several deliverables on multiple projects concurrently within the project scope and budget. Built landing pages, uploaded content, and edited materials for the web. Managed website for meta-tagging, searchability, and web features.

SUBSCRIBER RELATIONS ASSOCIATE | BrainPOP/ 2013-2014

Wrote and edited content for the web, email, and social media to educate customers on technical issues. Educated service team on technical issues, as well as created structure and guidelines for business-to-consumer communications in line with brand messaging. Reviewed analytics to create a content plan. Provided technical support for school and district onboarding.

BUSINESS ANALYST | American Express / 2010-2012

Managed and wrote the digital and email content for their key luxury travel channel. Edited existing content in a consistent brand voice to maintain proper flow, consistent messaging, searchability, and a positive user experience. Built a database to track and record marketing initiatives for hotel partners, as well as managed multiple deliverables. Pulled and evaluated consumer data aligned as needed on campaigns and for monthly reports.

TECHNICAL COPYWRITER | ICREON / 2011-2012

Wrote the web copy for Icreon.com, Icreon.us, and Seonyc.com on behalf of Icreon, a global software development company with offices on three continents. Edited web content to incorporate marketing sales copy and SEO keywords for better search engine results. Wrote on all areas of technology, including web design, product development, and e-commerce with a high level of accuracy and creativity. Participated in concept development and design ideation with clients for visual designs, web layouts, branding campaigns, and projects.

COPYWRITER | NIELSEN MEDIA RESEARCH/ 2008-2010

Wrote compelling copy to measure overall viewer engagement and the effectiveness of product placement for household brands including Coca-Cola, Ford, and General Mills. Worked in a deadline-driven, fast-paced environment while closely adhering to strict editorial standards.

PRODUCTION MANAGER | “Conversations with Arthel Neville”/ 2007-2008

Booked high-profile celebrity talent, made travel arrangements, and managed shoots for a multi-national television program. Maintained the publicist contact list, handled internal and external contacts with the press and managed the expenses. Also responsible for writing press releases, filing expense reports, and developing marketing materials.

ASSISTANT CASTING EDITOR | NIELSEN BUSINESS MEDIA/ 2005-2008

Researched, wrote, and edited engaging ad content, blogs, features, and news for print and digital publications. Actively built and managed relationships with major networks, industry players, and performers. Established a social media presence through several channels to grow the digital audience and subscription base. Produced company-branded viral videos in line with brand messaging.